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International Business Times UK
International Business Times UK
Penuel Joseph Ares

Elon Musk Once Declared Her 'Dead'—Now His Estranged Daughter Stars in an Anti-AI Fashion Campaign

Vivian Jenna Wilson leads Desigual’s anti-AI campaign, opposing generative AI and calling LGBTQ+ voters to organise and act (Credit: Instagram/@desigual)

Vivian Jenna Wilson, the estranged daughter of Elon Musk, whom he once claimed had been 'killed by the woke mind virus', has become the face of a new anti-AI fashion campaign for Desigual, unveiled in New York this week.

The Spanish label's autumn 2026 collection, titled 'Born to Disobey', stars Wilson alongside a humanoid robot in a campaign video in which she mocks the machine's mispronunciations and eventually drags it across a carpet, declaring: 'Some things aren't meant to be fixed.'

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