Vivian Jenna Wilson, the estranged daughter of Elon Musk, whom he once claimed had been 'killed by the woke mind virus', has become the face of a new anti-AI fashion campaign for Desigual, unveiled in New York this week.
The Spanish label's autumn 2026 collection, titled 'Born to Disobey', stars Wilson alongside a humanoid robot in a campaign video in which she mocks the machine's mispronunciations and eventually drags it across a carpet, declaring: 'Some things aren't meant to be fixed.'