Mark Zuckerberg's Meta has launched its Twitter competitor, Threads, and Twitter owner Elon Musk is having an extremely normal one about it. Threads is top-to-bottom a Twitter copycat and is launching at a time when Twitter seems to be having a turbulent old time of it, thanks largely to Musk's fiddling ever since he took over. Now Musk's sending in the lawyers, and getting really quite petty about it.
Meta says over 30 million people have signed up to Threads (Twitter has an estimated 350 million users), and the pitch is a "friendlier" social media platform. I downloaded the app and, yeah, it is basically Twitter with a lot of people currently making jokes about not being on Twitter and discussing their favourite sodas. There are differences such as a larger character limit, and no trends or hashtags, but the look and feel are nigh-on identical.
