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The Conversation
The Conversation
Jonathan Lord, Lecturer in Human Resource Management and Employment Law, University of Salford

Elon Musk is moving X and SpaceX to Texas. The impact on staff culture and performance is likely to be big

Frederick Legrand - Comeo / Shutterstock

Elon Musk recently announced that he was relocating the companies SpaceX and X (formerly Twitter) from their current headquarters in California to Texas. The news has placed a spotlight on the rise in big tech shifting its operations to the Lone Star state, with Austin emerging as a main hub.

Known as the “Silicon Hills” and the “Third Coast”, there are 5,500 startups and tech companies just in the greater Austin area (Texas’s state capital). The city is emerging as a strong competitor to Silicon Valley for workers, as Austin’s blend of tech, art and unique culture has attracted many away from the more expensive San Francisco Bay Area.

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