Few designs seem to provoke more heated reactions than car logos. Automobile brands often enjoy strong brand loyalty, so when something a little controversial comes along (like, yes, the Jaguar rebrand), feathers are often ruffled. But perhaps the boldest step of all is removing a logo completely.
Earlier this year, Tesla revealed a bunch of new vehicles, including the Cybercab and Cybervan. Following the lead of the controversial Cybertruck, these vehicles feature no Tesla logo, and not even a wordmark. Why such a glaring omission? Just ask Elon Musk.
