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Fortune
Fortune
Christiaan Hetzner

Elon Musk can't blame Tesla's Europe crisis on a weak car market

Elon Musk listens as reporters ask U.S. President Donald Trump and South Africa President Cyril Ramaphosa questions during a press availability in the Oval Office at the White House on May 21. (Credit: Chip Somodevilla—Getty Images)
  • Comprehensive new data for all 31 countries across the continent shows EV volumes rose 28% last month for a new April all-time best. It would’ve been even better had Tesla’s 49% sales collapse not weighed so heavily on the result. Musk’s share of Europe’s EV market subsequently shrank to 3.9% in April from 9.8% in the previous year’s period.

Elon Musk couldn’t have been any clearer last week. He left zero room for interpretation: The only reason that Europe is Tesla’s most challenging market, according to the CEO, is because overall demand is just so poor.

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