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Fortune
Fortune
Jane Thier

Ellevest's founder went to Wall Street when she didn't secure a journalism job. Now her $2 billion empire is helping women build their own wealth

Sallie Krawcheck Ellevest CEO (Credit: Fortune Video)

Sallie Krawcheck, the founder of Ellevest, virtual financial advisory geared towards women, grew up in Charleston, South Carolina, in a household of six people and one bathroom. As a young girl, she'd wake up at 5:30 a.m. to carve out some time of her own—and during heatless winter nights, would get fully dressed and then back under the covers to stay warm. Those early days fed into Krawcheck's dogged pursuit of success, she said, as she walked Fortune through her early career and the building of Ellevest.

“I always wanted money. I had my little savings account, and I could earn 25 cents an hour by filing papers for my father. That's where I started,” Krawcheck recalled. “I can't think of a time that I wasn't working.”

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