in the US took issue with it. Talk about taking the L.
Ferguson’s tanning brand was originally called the Elle Effect — a logo you can see on the product bottles when you scroll back down the brand’s Insta.
But this month, the company rebranded to ELEFFECT (as you can see, just one L).
On the, it confirms that ELEFFECT was “formerly known as Elle Effect”.
Apparently was a fan of the tan at one point. I wonder if Kimmy will have any thoughts on the brand name change.
According to Ferguson’s agent confirmed to the publication that the brand’s name change was due to “trademarking issues in the US re: “.
Ouch.
also reported that it’s believed Ferguson is planning on launching the brand internationally. Makes sense.
It’s giving the great controversy of the mid-2010s. Ah, simpler times.
As well as the situation, Ferguson’s been in the news after she and her fiancé bailed on , which they were contestants in.
ICYMI, the pair said they were leaving the show because Patfull’s mum was injured and they wanted to be by her side. Fair!
But then ‘s host “un-Australian” which like… okay, Scott. That seems extreme.
In short, the whole situation’s been .
Somehow I doubt Elle Ferguson will be gifting Scott Cam a bottle of the freshly rebranded ELEFFECT fake tan.
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