Elizabeth Banks and Zach Galifianakis on the 'phenomenon' of The Beanie Bubble

The Beanie Bubble: Elizabeth Banks as Robbie and Zach Galifianakis as Ty, shot from a low angle, both wearing pink outfits and looking at each other with a smirk. He is leaning on a pink cane, and she has a blue stuffed plush Himalayan cat under one arm

Elizabeth Banks and Zach Galifianakis are exploring the spiky side of the soft toy industry in their new film The Beanie Bubble on Apple TV Plus. 

Set in the 80s and 90s, the film follows toy designer Ty Warner (Galifianakis) as he abandons his initial idea of posable plush Himalayan cats when he discovers that the smaller, cuter Beanie Babies are much more appealing to kids — but adults also get swept up into the Beanie craze as limited edition runs of the toys become incredibly sought-after and sell for huge amounts in online auctions.