The America’s Cup sailing race, the ultimate sporting competition for the super-rich, starts in Barcelona on Thursday, marking the latest attempt by one of the cities on the frontline of Europe’s overtourism crisis to attract “quality rather than quantity” tourism.
The event, which runs until 27 October, is sponsored by the luxury fashion house Louis Vuitton, which held a fashion parade in the Antoni Gaudí-designed Park Güell in the Catalan capital in late May.
