Cycling could be on the verge of a LIV Golf moment after Saudi Arabia’s Public Investment Fund (PIF) was linked to a wholesale restructure of the European racing calendar.
As the 2024 Tour de France was launched in Paris this week, speculation increased that a multimillion-euro Champions League-style format would be in place by 2026, with PIF cited by sources as a possible investor. The Saudi investment in several sports has been controversial and created rifts in golf after the establishment of the LIV Series, which harvested marquee names from the long-established PGA Tour.
