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GamesRadar
GamesRadar
Technology
Duncan Robertson

Elgato just threw a lot of shade at gaming chairs while revealing its new "studio" chair, and I'm still not sure what the difference is

Jeff Stegner, Product Manager at Elgato presenting to camera in a reveal video for the Elgato Embrace.

Gaming hardware markets can be very competitive spaces. Loads of brands try to peddle what can often be really similar products but, for the most part, marketing for them all stays pretty cordial. I've been covering gaming hardware for three years now, and I seldom see one brand blatantly name its rivals and try to tear down the competition. Elgato seems to be taking a different approach because it's just thrown a lot of shade at some of the best gaming chairs money can buy.

A few days ago, Elgato unveiled the Embrace, a completely new product from this arm of Corsair. For a brand that usually makes tech, peripherals, and some of the best gear for streaming, it's fun to see it branch out into a new market. However, the Embrace is not a gaming chair, and it seems like Elgato really wants to make that really clear.

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