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Benzinga
Benzinga
Business
Vandana Singh

ELF Beauty rhode Acquisition To Boost Sales Growth: Analyst

ELF Rhode elf Beauty Hailey Bieber BofA Sephora
New,Orleans,,La,-,March,8,,2019:,E.l.f.,Cosmetics,Nourishing

In May, e.l.f. Beauty (NYSE:ELF) agreed to acquire rhode, a beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products.

The beauty industry is witnessing a surge in strategic acquisitions as companies vie to expand their product offerings and market reach. In this competitive landscape, e.l.f. Beauty's recent move to acquire Hailey Bieber's brand, rhode, marks a significant step in enhancing its portfolio and capitalizing on emerging consumer trends.

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