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The Guardian - UK
The Guardian - UK
Politics
Sarah Marsh

Elf Bar vape adverts banned in UK over ‘greener’ recycling claims

Elf Bar ASA United Kingdom Adfree Cities ASAPA
Vaping
The banned ads were for Elf Bar 600 V2 disposable vapes. Photograph: Dpa Picture Alliance/Alamy

Adverts for the vaping company Elf Bar have been banned after using the slogan “recycling for a greener future” over concern they were misleading because of the environmental damage of discarded vapes.

A study by Material Focus shows that 260m disposable vapes were thrown away in the UK in 2022, making them a leading cause of the rise in plastic pollution in recent years.

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