Elevation Ten Thousand, a New York-based boutique digital marketing agency, has defined a legacy of driving growth that translates into real revenue, going beyond the veneer of surface-level metrics. Founded in 2016 by entrepreneur John Gagné, the E10K Group was built from the inside out, rooted in firsthand operator experience from scaling Catseye Pest Control.
That origin remains central to how the company works today. Since its inception, E10K has driven measurable lead volume and revenue growth for Catseye and has since strived to replicate that playbook for home services companies across the country, while also supporting clients in legal and other high-stakes industries.
Gagné, who first developed his marketing instincts by scaling his own companies, built E10K to materialize the knowledge he had learned and to pass it on. "I wanted to give that knowledge to someone else and build a team around me that could deliver. That's one of my biggest motivations," he says.
Instead of focusing purely on strategy, E10K's strategies are shaped by lived experience, understanding how homeowners make decisions, what drives urgency, and how trust is built in competitive local markets. That perspective informs every campaign, from targeting to messaging to budget allocation.
Grounded in performance, the company runs campaigns designed to generate demand quickly while maintaining control over acquisition costs.
"We get the right audience, the right message at the right time, for as little investment as possible," says Sable Trappenburg, Director of Operations. She credits her experience managing large-scale pharmaceutical campaigns for how she structures each strategy to be data-driven and designed to extract maximum efficiency from each initiative. In her view, that discipline has allowed E10K to add value to service-based businesses looking to compete aggressively without matching enterprise-level budgets.
According to Gagné, a significant differentiator of the company is the level of access and transparency it upholds. "Often, client interactions are limited to senior leadership, where projects are confirmed during the pitch, which then get handed down to junior teams. Here, the people across the table during onboarding are the same people running the campaign. You get access to all of us," he explains.
Matt Goodwin, Director of Performance Marketing, has spent 15 years in lead generation across verticals and still operates that way every day. "I'm always optimizing," Goodwin says. "I want to know why things work, what's causing the frictions, and how they can get fixed. I don't think I'll ever get away from that."
Alongside Goodwin, Creative Director Mike Farrell brings 21 years of experience to the team, rooted in web design and development, with expanded expertise across video, branding, and graphic design. "I really enjoy bringing things to life," Farrell says. "E10K has allowed me to open myself up to a lot more creative avenues, so now I'm always finding new ways to drive brand awareness and creative strategies for campaigns."
Trappenburg frames the team's shared instinct with a purpose-driven approach. She says, "We're a boutique agency. We take on clients we think we can make the biggest impact for. That's what drives us."
To reinforce that approach, the company points to client outcomes across both home services and professional services, where speed and execution were critical. In the case of Catseye Pest Control, E10K highlights building the company's multi-media program, customer acquisition campaigns, and brand presence from the ground up, guiding them from zero to a $70 million exit. Today, Trappenburg notes that Catseye is PE-backed, targeting $300 million in growth. E10K remains a partner in that next chapter.
Gagné notes that this ability to move quickly is rooted in a broader understanding of how service businesses operate. "We know that business owners are busy, so we have a really seamless onboarding approach," he explains.
Designed to ask as little of the client as possible, the company's AI-assisted discovery tools replace long questionnaires while still capturing critical insights. "We get up and running in significantly less time, and we're still seeing the same or better results," he says. This approach extends into campaign management, where AI supports monitoring and execution, allowing the team to focus on strategy and client relationships.
"You're still talking to people," Trappenburg says. "AI is doing the technical side of things to free us up so that we are the ones helping our clients." Gagné is direct about why that distinction matters. He says, "Having that human element is something I hope never gets lost. I really care about the people who work for me as well as the clients we work with."
The broader landscape continues to evolve, particularly as AI reshapes how consumers research and select service providers. Goodwin notes that prospective clients now arrive more informed, often having done significant research before making contact. This shift has compressed the decision-making window, placing greater emphasis on visibility, clarity, and responsiveness.
Farrell adds, "People are doing more research on their own. When they're ready to reach out, they expect a quick response and a clear path forward." That expectation informs how E10K structures its campaigns, with a focus on capturing attention early and converting intent efficiently.
Gagné's core motivation remains tied to his own experience as an operator. "The reason this exists is to help other businesses grow and build wealth," he says.
As competition intensifies across home services and other service-based industries, that combination of operator insight, performance discipline, and strategic execution continues to define E10K's position. "The businesses winning new customers aren't necessarily the biggest in the market; they're the ones who've built the clearest, fastest, most reassuring digital experience," Gagné adds. "That's the gap we help close."
