
Ford struck gold with the Maverick pickup and Bronco SUV. Buyers flocked to the models upon launch, unleashing pent-up demand and causing backlogs lasting a year or longer on their desired build. It was a true big-brain move for Ford.

Ford struck gold with the Maverick pickup and Bronco SUV. Buyers flocked to the models upon launch, unleashing pent-up demand and causing backlogs lasting a year or longer on their desired build. It was a true big-brain move for Ford.