Rival political fronts assiduously ferret around for misstatements, awkward moments, archival news clippings, and gaffes to trash opponents on social media.
With political discourse incrementally shrinking to fit the size of mobile phone screens and the span of Instagram reels, opposing campaigns are tapping into the seemingly boundless reach of video and photo-sharing networks to connect with the younger demographic.
The social media handlers of rival fronts have realised that young voters have a short attention span. Consequently, they are condensing their manifestos to suit the age of reels.
