For the first time in an Australian election we’re able to see exactly where the political parties are targeting some of their ads.
In previous elections we’ve had to piece together an incomplete picture from fragments of ad targeting sent to us by individuals, or hack together databases of political ads by scraping Facebook. Transparency in election advertising is important – collecting and maintaining such an ad database is what allowed us to cover the mediscare campaign in such depth, and reveal how the Coalition was using Facebook ad targeting for its “war on the weekend” campaign.
