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AAP

Politics

Andrew Brown and Samantha Lock

Ad campaign to tackle 'unacceptable' elder abuse

Mark Dreyfus Australia

One in six Australians 65 or older had experienced abuse in the previous 12 months, a study found. (Jane Dempster/AAP PHOTOS)

A multimillion dollar ad campaign will be rolled out in a bid to stop the scourge of elder abuse amid reports the form of mistreatment is on the rise.

From July 28 a series of awareness initiatives will run across Australian television, online channels and in health clinics to shine a spotlight on elder abuse.

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