French accessory and clothing brand Ekoi has entered the high-end tyre game with a high-performance tyre built for modern racing.
The Ekoi 29 RR is, as the name suggests, a 29mm road racing tyre that is built for speed in the modern era, foregoing the former standard widths and constructions of road tyres. The tyre is notable for its sleek-looking black and white color scheme, its clear messaging against pairing the tyre with hookless rims, and an expensive price tag for the company’s first run at racing rubber.
