Love Island winner Ekin-Su Cülcüloğlu has exclusively confirmed Paige Thorne and Adam Collard have split.
The 28-year-old beauty, who recently signed up to Dancing On Ice, told the Mirror she felt the video showing Adam cosying up to another girl was "unfair" on the Welsh beauty.
Amid mounting speculation the pair are no longer an item, Ekin-Su leapt to her heartbroken pal's defence, revealing she feels the Welsh paramedic "deserves better".
Speaking in an exclusive interview, on the day of her Beauty Works Edit launch, the Islander spilled: "It's over. It's done.
"I think Paige can do better, that's all I can say."
Ekin-Su paused and added: "I just think it's wrong, you know. This is my point of view in couples; when you come out of Love Island you are pressured, in a way, to stay together.
"Your real relationship starts when you are out of the villa. My feelings for Davide grew stronger out of the villa – same with him because I saw him out in the real world. We spend time together, I see him in different environments, we're always challenged.
"Love Island is a bubble, it's almost like a different world – it's not real. But, when you come out and get... Men will love the attention when they come out, it's overwhelming but, Adam's already had that. So I just felt it was a bit wrong."
She added: "I was not happy about that because I thought they were great. I like Adam, he's a lovely guy I just didn't think it was fair on her."
Mirror have contacted Paige and Adam's representatives for comment.
Paige, 24, and Adam, 26, sparked a romance when the Love Island veteran re-entered the villa in a second attempt to find love on the show.
The pair just lost out on reaching the final, but continued to enjoy one another's company as they spent time together after leaving the villa.
However, rumours of a split began to swirl when a video showing Adam getting cosy with a woman in McDonald's circulated online.
Later, the university student in the clip insisted nothing had gone on between herself and Adam as she told the Mirror: "He ended up putting his arm around me as we chatted some more but there was nothing happening in the chat, it was so innocent, there was literally nothing wrong."
But, fears of a split continued to grow amid reports Paige was "upset" by the clip.
Later, Adam was seen jetting off to Bali while Paige later deleted all traces of the Geordie hunk on her Instagram page.
It comes after Paige partied alongside her Love Island girlfriends during Ekin-Su's Oh Polly launch party last week.
The paramedic shared a photo of her "gang" on social media, which showed her and three pals posing together whilst at the party for Love Island winner Ekin-Su.
She was seen alongside Tasha Ghouri, 24, Antigoni Buxton, 26, and Danica Taylor, 21, in the photo that was shared on Instagram.
Beauty Works x Ekin-Su collection launches today available to shop from 7pm.
