EICMA has long been one of the most anticipated exhibitions in the motorcycle industry. Ever since its inauguration in 1914, the Esposizione Internazionale Ciclo Motociclo e Accessori, colloquially referred to as the Milan Motor Show, has been the center of attention when it came to new model releases, tech showcases, as well as accessories, gear, and apparel.
It goes without saying that all editions of EICMA are special, but EICMA 2022 was certainly one for the books. Indeed, the numbers are a testament to this, with an increase of 38 percent in attendance versus EICMA 2021. Interestingly, more than 38,747 people working in the industry graced the event, with a staggering 51 percent flying in from overseas. On top of that, more than 6,900 folks from the media—including journalists, vloggers, and influencers—38 percent of which from abroad made the trip to Milan for the occasion. There were a total of 1,370 brands showcasing their latest products and tech in the exhibition, representing 45 countries.
