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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Egypt Dusts Off Pyramids for Fashion, Pop and Art Shows

Egypt Dior Pietro Beccari Luxury Giza Cairo Luxor
French fashion house Dior presented its 2023 fall men's collection in the shadow of Egypt's ancient Giza pyramids on Saturday. Ahmed HASAN / AFP

Egypt is using the ancient grandeur of its pyramids as a backdrop for modern pop concerts and fashion shows, hoping to boost tourism and the luxury brand sector beloved by its moneyed elite.

French fashion house Dior debuted its latest collection Saturday at the Giza pyramids, after Italian designer Stefano Ricci held a show at Luxor's dramatic Temple of Hatshepsut in October.

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