Clubs in the English Football League have voted through a record new five-year live TV coverage deal with Sky Sports worth £935m.
The five-year deal, made up of guaranteed payments of £895m and £40m in marketing rights, will begin in 2024-25 and run to the end of the 2028-29 season. It represents a 50% increase on the league’s deal with Sky, which expires at the end of next season.
Under the deal, 1,059 league, EFL Cup, and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers. The deal was voted through unanimously.