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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20%

EDO University of Phoenix
EDO

Research and analytics company EDO launched Creative Rotation Optimization product that it says can boost campaign performance by up to 20%

The product enables advertisers to reallocate in-flight creative based on creative engagement signals. Outcomes improve without additional media spend or schedule changes.

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