Metanomic has acquired Intoolab to expand its data analysis and artificial intelligence (AI) capabilities across video games and Web3.
This acquisition augments the Edinburgh-based company's current game economy infrastructure that allows developers to build, simulate and run balanced game economies and core gameplay loops in a real-time environment.
The addition of the London-based firm's capabilities should help developers create better experiences through intelligent insight from player behaviour in run-time.
As a part of the acquisition, the existing solution will be rebranded to Thunderstruck and extend the capabilities of the Metanomic Engine. This is a free-to-use game economy design and run-time solution for game developers - and is currently in closed beta testing.
Thunderstruck is based on a new approach to AI that is not based on off-the-shelf machine learning algorithms, but a combination of deep learning and dynamic Bayesian networks.
The solution has already been proven in healthcare and the technology is now being applied initially to video games and Web3 in a number of core applications.
These include advertisement categorisation and personalisation, non-fungible token discovery and recommendation, and decentralised finance user profiling.
“Web3 and metaverse are the next big thing that will affect our everyday lives in so many dimensions and we couldn’t be at a better place and time with our technology, to take the next step and introduce dynamic Bayesian networks to this untapped and exciting new market,” said Nikos Tzagkarakis, co-founder and chief executive of IntooLab - who joins Metanomic as chief AI officer.
“We knew from the first time we met Theo and the rest of the team, that joining the incredible Metanomic powerhouse is our best bet to be part of an unmatched platform for Web3, game economies and the metaverse.
Theo Priestley, chief executive of Metanomic, added: “The incredible traction we’ve seen across both the traditional games industry, web3, and play-and-earn games for the beta of our economy platform already puts us in a strong position to help developers build more fun and engaging experiences.
"With the acquisition of an artificial intelligence platform we can deliver more power to developers through real-time player insight as well as the most advanced game economy solution in the industry.”
The deal also includes a commitment to continue to build the company’s development hub in Greece, supporting the local start-up community and tech economy.
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