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Insider UK
Insider UK
Lifestyle
Peter A Walker

Edinburgh biscuit firm toasts seven-figure Waitrose deal

The Drinks Bakery has sealed a seven-figure listing deal with Waitrose, which will see the company’s range of savoury snacks stocked at the deli counters of 230 stores across the UK; as well as online.

The deal will more than double the size of the Scottish company and enable further expansion, with Waitrose joining an growing list of stockists, including Selfridges, Liberty of London and Claridge’s Hotel.

The company also sells across Europe, Canada, the US and UAE.

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