London-based brand has gone from strength to strength with its youthful and elegant designs
When shopping online, you may sometimes scroll through customer reviews to gauge how well an item has fared. Amazon pioneered the review program, but lots of fashion retailers have adopted this system, including H&M and Asos. However, when it comes to five-star customer feedback, you’d be hard pressed to find a small business with as many public posts as Edge of Ember, a sustainable fine jewellery brand that uses recycled silver and gold, as well as lab-grown diamonds. To date, you can read an impressive 3,761 positive reviews on the label’s website, a testament to the popularity of this young business launched by London-based, Singapore-born founder Lynette Ong, who previously worked in finance.
