Viewers of Netflix’s Drive to Survive have become accustomed to the modern Formula One world of enormous hi-tech teams supported by armies of corporate sponsors and marketing, media and PR specialists. Eddie Jordan, who has died aged 76 of prostate cancer, represented a previous era of buccaneering individualists who made their own luck and built their teams in their own image.
“We were johnny-come-latelies, noisy, brash, having a good time, giving the establishment two fingers,” Jordan told MotorSport magazine. “So we got lots of attention, lots of value for our sponsors, and a huge fanbase.”
