Rival promoter Eddie Hearn believes that Tyson Fury and Derek Chisora's trilogy fight next month will be a pay-per-view flop after it was announced that the bout will cost fans £27 to watch on TV.
The heavyweight trilogy is already unpopular with fans given Fury has already comfortably beaten Chisora twice in their previous meetings, and the PPV price has angered them further. Tickets have reportedly sold well for the Tottenham Hotspur Stadium bout, but Matchroom Boxing boss Hearn believes the event won't draw well on TV.
Chisora has fought under Hearn's banner for his last few outings, including a victory over Kubrat Pulev on DAZN in July. But after losing three of his last four and already being beaten twice by Fury, the Matchroom boss believes that he and the world champion will struggle to get above 200,000 buys.