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Evening Standard
Evening Standard
Entertainment
Dominique Hines

Ed Sheeran trademarks Teddy Bear logo as the face of his new food empire

Ed Sheeran Lyra Heinz Instagram

Ed Sheeran wants the Teddy Bear logo to be the face of his new food venture

(Picture: ES Composite)

Ed Sheeran has applied to trademark his Teddy Bear logo for use on meals, snacks, sauces and clothing.

The pop star wants the logo, which he has tattooed on his body, to be the main image of the food and retail empire he plans to develop.

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