Grammy award-winning singer-songwriter Ed Sheeran surprised shoppers at a Sainsbury’s supermarket in London Colney, Hertfordshire, by showcasing his hot sauce brand, Tingly Ted’s. Sheeran took a break from his stadium tour to promote his hot sauce, using it to autograph household items from shoppers’ baskets.
Announcing his impromptu appearance on social media, Sheeran gave fans just an hour's notice, yet hundreds turned up to catch a glimpse of the star. At the supermarket, Sheeran offered free slices of pizza topped with his hot sauce, allowing fans to taste his product.
