Ed Sheeran is gearing up to release his own brand of hot sauce. The superstar, who has made famous his love of Heinz Tomato Ketchup, revealed that as he’s aged, the need for spice has increased.
Sheeran said: “I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal.
“I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I wanted to make a sauce that took the same pride of place as ketchup.”
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The pop superstar has made no secret of his love for Heinz’s red stuff, going so far as having the label tattooed on his arm. Now he can put his own product, named after his childhood nickname, alongside it.
“I knew I didn’t want to do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters, the Tingly and the Xtra Tingly.
“I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).”
The Shape of You singer-songwriter adds that the condiment is perfect for all meals, ideal for fries, nuggets, falafels, fried chicken or “any meal at all”.
Tingly Ted’s is described as having fresh lemon notes and a smoky flavour that makes the red jalapeno and capsicum chillies “sing”, along with a mix of herbs and spices “that all infuse together to create a party in your mouth”. The sauce is suitable for vegans and has no added colours, artificial flavours or preservatives.
Tingly Ted’s will go on sale later this year. A bundle of both the Tingly and Xtra Tingly flavours can be pre-ordered for £6 on the Tingly Ted’s website.
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