Self-confessed sauce superfan Ed Sheeran has announced he is launching his own range of hot sauces.
The Shivers singer, 32, recently teased his unexpected new side hustle by changing his social media profile pictures to the brand’s logo, with many flocking to the likes of Reddit to discuss their theories.
Secretly in development for two years and named after his childhood nickname, Sheeran worked with a band of sauce experts from The Kraft Heinz Company to create Tingly Ted’s.
Soon to be available worldwide in a range of two no-fuss hot sauces – Tingly and Xtra Tingly, Sheeran claims they make “the perfect squeeze for your fries, nuggets, falafels, fried chicken or, quite honestly, any meal.”
Tingly is described as “a medium hot sauce and feels like a warming hug in a bottle – not too hot but just enough to get your tastebuds excited,” while Xtra Tingly is for “anyone who wants to take the heat up to the next level.”
Both are vegan-friendly and apparently boast “fresh lemon notes and a smoky flavour that make the red jalapeño and capsicum chillies sing, along with a mix of herbs and spices that all infuse together to create a party in your mouth.”
Speaking about the new venture in a press release, the dad-of-two said: “I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal.
“I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup,” he continued.
“I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters. The tingly and the xtra tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).
“I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals. I hope people love them as much as I do.”
