Tyson Fury has raised eyebrows by stepping in to sponsor his local EFL team, Morecambe.
The agreement will see the boxing superstar's Gyspy King moniker emblazoned on the Shrimpers home and away shorts for the upcoming League One season.
Fury, 33, who lives in Morecambe, made the announcement on his social media channels with a video where he said: "Hi, Tyson Fury here. Big announcement. The Gypsy King has just sponsored my local club Morecambe FC. Let's have a fantastic season and smash it. Come on the boys! And the girls! Get up!"