
At the end of each year beauty experts give their predictions for the following 12 months. From manicurists guiding us on the nail trends to be on top of as we head into Spring, to the hair trends that will see us through each of our salon visits. Dermatologists get in on the act too - they give us an indication of the facial procedures that will be at the top of everyone's treatment lists, as well as the must-have ingredients to include in our skincare routines. At the end of 2023, multiple skin experts predicted that one of the biggest ingredients of the year would be ectoin.
As we approach spring, we've already seen a number of big product launches drop and those in the know were right, ectoin is appearing on more and more inci lists.