The UK’s ad watchdog has warned the England and Wales Cricket Board (ECB) and its sponsor KP Snacks about directing junk food promotions at children after banning two adverts for The Hundred featuring crisps and toffee popcorn.
The first ad, an email offering free bats and balls sent by the ECB to people on its database who had bought an under-16 ticket or indicated they had children in their household, featured a bright, colourful cartoon-style image of cricket players accompanied by logos for The Hundred and KP Snacks brand McCoy’s crisps.
