After more than two decades in video games and pop culture retail, EB Games has confirmed that it will exit the New Zealand Market, closing all of its stores and operations by the end of January 2026. It’s sad news for Kiwi game fans as EB Games was a big name in Kiwi game retail.
In a letter to employees, EB Games Australia & New Zealand managing director Shane Stockwell described the decision as a difficult but necessary step (via GamesIndustry). The New Zealand business resulted in multi-million dollar losses and couldn’t find a way to return to profitability. The company had tried to find an alternative solution, but ultimately concluded that continuing operations in New Zealand was no longer viable.
All 38 retail stores will shut by January 31, 2026, and the distribution center will formally close by February 28, 2026.
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End Of An Era For Kiwi Game Retail
The announcement has left a shocking impact on gamers and regular customers. The stores are filled with queues of gamers trying to get their hands on discounted games, merchandise, and other collectibles before the stores shut their doors for good.
Even the staff has expressed sadness and disbelief at the news. Many long-time employees shared emotional messages online about their time with the company. On the other hand, customers praised the staff for their great attitude and service. With no news of EB Games ever coming back, many are left reflecting on what these stores meant for the gaming culture in New Zealand.
From a broader perspective, this move highlights the ongoing shift from physical games retail to digital games retail. The market is increasingly dominated by digital storefronts and online sales, making it hard for physical video game retailers to stay afloat. While EB Games still operates hundreds of stores in Australia, its departure from New Zealand shows how shifting consumer habits and rising costs have made physical game retail hard to sustain.
There is some good news, though. The brand plans to open access to ebgames.com.au for Kiwi customers by March 2026, potentially offering an online alternative after local stores shut down.
