Thirteen million people across the UK sat down to watch a brand new soap opera that burst onto their screens on February 19 1985. The first character to speak on EastEnders was Dirty Den, as he came to be known, played by Leslie Grantham. Breaking into a dingy flat with fellow characters Arthur Fowler (Bill Treacher) and Ali Osman (Nejdet Salih), Den uttered the words “Stinks in ‘ere, dunnit?”, before discovering the elderly Reg Cox (Johnnie Clayton) close to death.
Up until this point, the BBC had not had much luck with the continuing serial drama, or soap opera, format. Its first serial, The Grove Family, ran for only three years between 1954 and 1957, for instance. Although The Archers had been running since 1951 on Radio 4, and the Welsh-language soap opera, Pobol y Cwm, began in 1974 (and recently celebrated its 50th anniversary), the BBC lacked anything comparable to ITV’s Coronation Street.
Launched in 1960, Coronation Street demonstrated that there was a public appetite for drama which focused on the everyday lives of ordinary people. ITV’s second soap success, Crossroads which ran between 1964 and 1988, and later between 2001 and 2003, underlined that point, as did Emmerdale Farm, which was launched in 1972, becoming just Emmerdale in 1989.
