More than 20 million flowers are set to be purchased this week as Britons rush to buy bouquets for Mother’s Day. It’s one of the biggest days of the year for a huge, cross-border industry, which is worth an estimated $30bn (£22.5bn) globally.
A significant amount of the UK’s flowers, including 60 per cent of our roses, come from Kenya. A new poll by Kantar and the Fairtrade Foundation finds that 96 per cent of UK adults were unaware that most Mother’s Day flowers come from East Africa.
