If you know the full form of the acronym MICE, congratulations. You are probably an exhausted event manager whose life is about to get easier.
Recognising the "draconian" number of licenses and permissions involved in organizing MICE events - Meetings, Incentives, Conferences and Exhibitions - and other live in-person shows that send organizers scurrying around like... well... mice in the lead-up, the Event and Entertainment Management Association (EEMA), the apex body for the event industry in India, is working on a website to offer single-window permissions.
