Ann Summers boss Jacqueline Gold has been laid to rest in a funeral service attended by Eamonn Holmes and Karren Brady.
The businesswoman was remembered in a funeral service at the Old Royal Naval College in Greenwich, South London yesterday after she died age 62 in March.
Mourners including TV star Eamonn, The Apprentice's Karren, Charlie Brooks and the late George Best's ex-wife Alex were amongst those who packed out the historic venue to remember Jacqueline.
West Ham manager David Moyes also attended the service.
The funeral was marked by her company Ann Summers, who shared a video from the day on their social media pages.
The brand tweeted: "A beautiful day remembering our leader, Jacqueline Gold CBE. Your legacy with live on forever, you will always inspire us, we will always strive to make you proud. Love always, your Ann Summers family".
The video saw an Ann Summers store with a smiling image of Jacqueline Gold hung up in the windows of the shop while mourners stood outside the company's head office as a hearse carrying Jacqueline's coffin drives by.
Pink and white flowers decorate the coffin and hearse as a floral tribute with the word 'mum' can be seen placed alongside her casket.
A close up of the coffin also sees the silhouette of the brand's iconic rabbit etched on the end of it.
EastEnders ' Janine Butcher actress Charlie, 41, paid tribute to the lingerie boss as she said: "Jacqueline Gold is an absolute queen and she is a soul that I am going to miss so deeply."
Charlie also posted a photo of the floral tributes to Jacqueline, which were placed in front of a large black rabbit statue with a tiara on top.
She wrote in the caption: "Jacqueline Gold
"The kindest woman I was lucky to have known. Thank you for paving the way".
As the funeral service went underway, celebrities took to social media to pay tribute to Jacqueline.
Love Island's Tasha Ghouri posted a photo of the lingerie boss on her Instagram story and wrote: "Thinking of the @annsummers family today Jacqueline was an incredible woman and she inspired me with her work ethic and who she was as a person [white heart emoji] xxx".
Lucie Rose Donlan posted a photo of herself and Jacqueline smiling together on her Instagram story and penned: "Today I would like to pay a tribute to a great woman mentor. I was lucky enough to have met Jacqueline last year and this will be a memory that I will cherish forever.
"Such a strong and beautiful lady who was an inspiration to us all. I would like to offer my deepest sympathies and condolences to her family, friends and colleagues. Jacqueline will remain in our hearts forever.
"Sending strength and love for today. Lucie x".
And Joanna Chimonides added: "I would like to have today to remember and thank Jacqueline...
"You work in helping us women to love who we are, no matter what [white heart emoji] working with Ann Summers was the first lingerie campaign I did, and everything from the team you put together and the purpose of the campaign made love & appreciated every part of what @annsummers stands for [white heart emoji] you touched the hearts of everyone you met
"Thank you for everything & thank you for being such an inspiration".
