With the announcement that Toblerone will be altering its logo due to the fact they're moving production from Switzerland to Slovakia, many are wondering what changes will actually be made to the iconic packaging.
The mountain pictured will have to change thanks to strict rules, as national symbols are not allowed to be used to promote milk-based products that are not made exclusively in Switzerland.
Toblerone is a family favourite for so many thanks to its more-ish honey and almond nougat, and the packaging has previously gone viral thanks to an eagle-eyed youngster who pointed out something unexpected to his baffled mum.
A Twitter user shared the revelation, which was brought to her attention by her son, as he was preparing to tuck into his first bar.
She said he'd become inquisitive about the packaging, spotting a detail that his mum had never noticed before.
The tweet read: "My son had his first Toblerone today. 'What's the bear for?' Me: 'What bear?' I was today years old when I found out there's a bear in the Toblerone logo."
The mum then pointed out that there isn't just a mountain printed on the chocolate box - there's also a bear in the two-tone logo, which is stood up on its hind legs - and there have been suggestions the bear may be here to stay, despite the changes to the mountain.
She went on to explain: "Toblerone comes from Bern, Switzerland. Also known as the city of bears."
Social media users praised the incredibly observant youngster, with many saying they hadn't seen it either - despite the fact one Twitter user admitted to buying her dad one every year for 38 years on Father's Day.
One joked: "There is clearly no bear in the logo of Tobl... oh, there he is. Damn."
Another commented: "I have never seen that!!! Your son is brilliant!"
"Eating them for 50 years never noticed that, your lad's a genius, in my defense the wrapper is the last thing I'm thinking about when I get one", someone else praised.
Did you know about the bear in the Toblerone logo? Let us know in the comments below.
