EA thinks it got Battlefield right this time, projecting confidence to investors in advance of a summer reveal: 'When we get it right, Battlefield is a giant franchise and often the biggest shooter in the year'

Battlefield Labs reveal video still.

After the unhappy reception for Battlefield 2042, EA went all in on player feedback, methodically addressing complaints and promising that the next Battlefield game will center the opinions of fans from the start, with what EA CEO Andrew Wilson calls "the biggest playtesting initiative in franchise history."

Wilson has been talking up Battlefield 6 (or whatever the new game ends up being called) to investors for a while now, and in this week's quarterly address he reported that a "core group" of playtesters have already played thousands of hours of the game.