In a rare instance of Electronic Arts dropping the ball, the publisher has come under fire for a tweet that took jabs at people for enjoying single-player games. You know, those pesky games that are almost impossible to get people to spend money in. The ones with worthwhile stories and memorable characters. Those games.
Despite many of its own developers working on single-player games, these aren’t the type of experiences the corporation wants you to play. It would rather you were on the hamster wheel, running around and around, coins falling from your pockets with every rotation. It wants you to play the games where you buy blind bags and loot boxes, tapping into your lizard brain to make you want to play more, to spend more. Single-player games can’t do that in the same way. They have a beginning and an end. With a service game, the money keeps flowing.
