The video game industry has entered a perhaps-unprecedented era of acquisitions and mergers, and a new report from Puck suggests that FIFA and Battlefield publisher EA is trying to elbow in.
EA and NBCUniversal were reportedly pursuing a merger or acquisition until recently, but the negotiations broke down over price. Many versions of such a deal were on the table, including one that would've combined NBCUniversal and EA into one company separate from the Comcast mothership, with EA CEO Andrew Wilson at the head. The report also indicates that EA has approached other massive companies seeking a similar deal, including Disney and Apple.
