Publisher Electronic Arts has rebranded its Frostbite engine, with the aim of better reflecting the tech as a "platform for collaborative innovation".
In an announcement on the publisher's website, EA introduced a new brand direction for the engine, saying the it "signals not just a visual shift for Frostbite, but a philosophical one, with a renewed focus on partnership with our teams and collaborators." As part of this, it has created a new logo for Frostbite, which is still a handprint, but is softer and more contiguous than previous iterations.
