EA CEO taps into the great machine spirit of corpo-speak, says Battlefield 6 isn't 'just a product', it's a 'platform', and that EA's 'all in' on making it massive

Andrew Wilson, chief executive officer of Electronic Arts Inc. (EA), speaks during the company's EA Play event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Saturday, June 9, 2018. EA announced that it is introducing a higher-end version of its subscription game-playing service that will include new titles such as Battlefield V and the Madden NFL 19 football game. Photographer: Patrick T. Fallon/Bloomberg via Getty Images.

EA's CEO, Andrew Wilson, has tapped masterfully into the greater machine spirit of corporate jargon to deliver news that'll doubtlessly have you very excited about the future of Battlefield 6: "This isn’t just a product. We’re really building out Battlefield as a platform." I'm salivating already.

Alright, in fairness, Wilson was preaching the monetisation choir—delivering this speech in an earnings call (thanks, VGC), wherein I'm sure lots of people with more money than me are actually keen to hear about EA's business strategy.