Even with so many years spent as basically an integral part of online gaming, microtransactions are still very much frowned upon, especially whenever they lead to advantages over other players who aren’t so lucky to have the dosh to give (except in gachas).
And in the case of College Football 27, fans are hating on the MTX so much that EA actually caved under the pressure and has vowed to remove them as soon as possible. According to PC Gamer, the latest entry in the College Football series had a bunch of microtransactions whereby players could pay to speed up their progress in the game’s Road to Glory and Dynasty modes, the former being a player career singleplayer campaign.
This led to a massive anti-MTX campaign led by content creator Bordeaux, which PC Gamer writes was primarily forwarded through the #CFBPlayDontPay hashtag.