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GamesRadar
GamesRadar
Technology
Austin Wood

EA announces new way to bring advertisements "directly into gameplay"

EA SPORTS EA Sports FC
EA Sports FC 26 athlete.

EA has formed EA Advertising, a new "platform" dedicated to helping real-world brands advertise in its games through placements added "directly into gameplay and live experiences."

An announcement says ads will be folded into EA's "global portfolio of games," but EA Sports is the focus of the new platform.

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