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Windows Central
Windows Central
Technology
Samuel Tolbert

E3's ESA has a new video game conference — Microsoft, Sony, Nintendo, and more are attending

Yellow text saying "iicon" on a black background.

While E3 is still dead, the Entertainment Software Association (ESA) has a new gaming conference on the way, as shared on Thursday. Titled the Interactive Innovation Conference (iicon), this gathering is being geared toward "visionaries, thought leaders and innovators" in order to "harness the power of interactive entertainment."

iicon is being held from April 27 through April 30 in 2026 at Fontainebleau Resort in Las Vegas, Nevada in the U.S. There's a long list of big names across the gaming industry that are already confirmed to attend, including Microsoft, Sony, Nintendo, Take-Two Interactive, Electronic Arts, Ubisoft, and more.

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